Chanel Takes Over Balthazar for Coco Mademoiselle Crush Absolu U.S. Launch
On Thursday, Chanel celebrated the debut of Coco Mademoiselle Crush Absolu, a new fragrance crafted by in-house perfumer Olivier Polge, with a cocktail gathering at Balthazar in SoHo, New York. The campaign stars Grammy-nominated artist Gracie Abrams. Guests indulged in sensory experiences, enjoyed a DJ performance by Kitty Ca$h, and were treated to a surprise act by Balu Brigada. The classic ambiance of the venue complemented the martinis and brasserie dishes. Notable attendees included actors Ella Rubin, Sarah Catherine Hook, Adam DiMarco, and Coco Jones; comedians Marcello Hernández and Sarah Sherman; models Paloma Elsesser and Iris Law; musicians Charlotte Lawrence and Michelle Zauner; director Janicza Bravo; and Chanel CEO Leena Nair. Photography was provided by Paul Morigi/Getty Images and WireImage.
Key facts
- Chanel held a cocktail event at Balthazar in SoHo, New York, on Thursday evening
- The party celebrated the U.S. launch of Coco Mademoiselle Crush Absolu
- The fragrance was created by Chanel in-house perfumer Olivier Polge
- The scent is a more intense take on the original Coco Mademoiselle
- Gracie Abrams, a Grammy-nominated musician and Chanel house ambassador, stars in the campaign
- Guests experienced olfactory sampling, a DJ set by Kitty Ca$h, and a performance by Balu Brigada
- Balthazar served french fries, shrimp cocktails, and burgers on silver trays
- Attendees included Marcello Hernández, Nara Smith, Adam Friedland, Chloe Wise, and Antwaun Sargent
Entities
Artists
- Gracie Abrams
- Olivier Polge
- Kitty Ca$h
- Ella Rubin
- Sarah Catherine Hook
- Adam DiMarco
- Lux Pascal
- Keen Ruffalo
- Nick Robinson
- Anna Van Patten
- Igby Rigney
- Coco Jones
- Jayme Lawson
- Marcello Hernández
- Sarah Sherman
- Adam Friedland
- Paloma Elsesser
- Iris Law
- Imaan Hammam
- Charlotte Lawrence
- Justine Skye
- Michelle Zauner
- Ravyn Lenae
- Janicza Bravo
- Olivia Jade
- Nara Smith
- Antwaun Sargent
- Chloe Wise
- Tyler Mitchell
- Kai Schreiber
- Vivian Wilson
- Leena Nair
- Paul Morigi
- Anna van Patten
- Christopher Braun
- Kenya Kinski-Jones
- Will Peltz
- Julia Rabinowitsch
- Paige DeSorbo
- Lulu Tenney
- Sage Elsesser
- Hayes Warner
- Audrey McGraw
- Cyrus Veyssi
- Shanina Shaik
- Pierre Beasley
- Henry Beasley
- Maximilian Eicke
- Irina Kro Eicke
- Coco Arquette
- Miyako Bellizzi
- Amelie Hoeferle
Institutions
- Chanel
- Balthazar
- Balu Brigada
- Getty Images
- WireImage
- CULTURED
- The Millennial Decorator
- Vogue
Locations
- SoHo
- New York
- United States
- France
- New York City
- Spring Street
- Meatpacking District
- 873 Washington Street