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Champion Launches Youth Campaign with Photographer Robbie McIntosh in Milan

artist · 2026-03-27

Sportswear brand Champion has initiated a new multi-city campaign called Youth, collaborating with photographer Robbie McIntosh. The first installment was photographed in Milan, featuring a local skate collective. Future segments of the project are planned for Berlin and Liverpool. The campaign aims to document youth culture across different urban environments.

Key facts

  • Champion launched the Youth campaign
  • Photographer Robbie McIntosh collaborated on the project
  • First chapter was shot in Milan
  • Campaign features a Milan skate collective
  • Future installments will be in Berlin and Liverpool

Entities

Artists

  • Robbie McIntosh

Institutions

  • Champion

Locations

  • Milan
  • Berlin
  • Liverpool
  • Naples

Sources