Cee Cee Creative Turns Berlin Shipping Container Into All-Green Oatly Matcha Pop-Up
Cee Cee Creative, based in Berlin, has reimagined a grey container into a vibrant retail environment for Oatly Oatdrink Matcha with their Monochrome by Oatly pop-up. This temporary store, located at THE SPACE Kudamm, Kurfürstendamm 229, 10719 Berlin, Germany, opened its doors for five days in late August 2023, with a project timeline set for 2026. The design incorporated a selection of green hues for the walls, furniture, and products, prominently displaying the brand name on the exterior and featuring a totem inside. Customers could enjoy a drinks counter, a changing area, and browse merchandise, including a vintage car filled with Oatly Matcha cartons. The space was crafted for social media appeal, showcasing a convex mirror and a wall adorned with stacked cartons, utilizing shipping containers as key materials.
Key facts
- Cee Cee Creative, a Berlin-based agency, designed the Monochrome by Oatly pop-up store
- The five-day pop-up opened in late August at THE SPACE Kudamm, Kurfürstendamm 229, 10719 Berlin, Germany
- The project is dated to 2026 and used shipping containers as key materials
- A curated palette of green tones covered walls, furniture, products and collected objects
- The Oatly brand name appeared on the facade and a freestanding totem, but color carried identity
- The drinks counter served Jasmine Matcha, Earl Grey Matcha and Lemongrass Matcha soda
- A vintage car with green-painted flames was displayed inside and offered for sale
- Object curation highlighted Berlin-based designers and items tied to the city's visual identity
Entities
Artists
Institutions
- Cee Cee Creative
- Oatly
- THE SPACE Kudamm
- Tylko
Locations
- Berlin
- Germany
- Kurfürstendamm
- Ku'damm
- SoHo
- New York