Casey Gu Animates Maxon One Identity Around Honeycomb Geometry
Casey Gu, a talented motion designer, has unveiled the Maxon One Brand Expression Film, an artistic representation of Maxon's software suite. Directed by Leo Hageman, the film features a cohesive animated logo system that integrates tools such as Cinema 4D, ZBrush, and Redshift. Inspired by geometric honeycomb patterns, the visual identity maintains distinct characteristics of each product while showcasing their versatility in 2D and 3D applications, including motion graphics and visual effects. The film highlights Cinebench for evaluating hardware performance and is available for viewing on Vimeo, edited by Christina Vergopoulou.
Key facts
- Casey Gu designed, animated and edited the Maxon One Brand Expression Film
- Leo Hageman is Director of Brand & Creative and creative director on the project
- The identity covers Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware and Moves
- Honeycomb-inspired modular forms provide the structural basis of the system
- Gu's central challenge was translating the modular system into motion while balancing abstraction with product recognition
- Geometric forms, unique transitions and rhythmic movement highlight each tool's signature features
- The project was submitted through designboom's DIY submissions feature
- Christina Vergopoulou edited the designboom article
Entities
Artists
- Casey Gu
- Leo Hageman
- Christina Vergopoulou
Institutions
- Maxon
- Cinema 4D
- Red Giant
- ZBrush
- Redshift
- Universe
- Capsules
- Cinebench
- Cineware
- Moves
- After Effects
- Unreal Engine
- Vimeo
- designboom