Carly Findlay's Wedding Dress Journey: From Wedding to Frocktober Advocacy
Carly Findlay, a writer, speaker, and advocate for appearance, shared the journey of her wedding dress, which she donned once more in 2025 at a hardware store for Frocktober photos. Originally worn for her wedding to Adam in 2016, the traditional white, pouffy dress was repurposed to raise awareness and funds for ovarian cancer research. In the hardware store, she aimed to attract attention, distribute donation cards, and make a statement against the illness, with a store employee serving as her 'maid of honour.' Findlay posed in various sections, expressing her frustration over her cancer diagnosis while advocating for improved government support. Known for her vibrant fashion choices and disability advocacy, she encourages others to wear what they have or explore sustainable options during Frocktober. This initiative is part of the Ovarian Cancer Research Foundation's campaign, inviting participants to dress up throughout October.
Key facts
- Carly Findlay wore her wedding dress again in 2025 to a hardware store for Frocktober photos.
- She married Adam in 2016 and wore the dress for her wedding.
- The dress is white, pouffy, and traditional.
- She posed in the garden section and with chainsaws for the photos.
- She wrote posts about her anger at getting ovarian cancer and campaigning for better government support for cancer patients.
- Findlay is a writer, speaker, appearance activist, arts worker, and Frocktober ambassador.
- She favors bright colors and small ethical Australian brands, and shops on Depop and eBay.
- During cancer treatment, she wore bright dresses and coats to the hospital and a floral robe to radiotherapy.
- Frocktober is the Ovarian Cancer Research Foundation's fundraiser for ovarian cancer research.
- Participants can frock up for a day, a week, or all 31 days of October.
Entities
Artists
- Carly Findlay
Institutions
- Frocktober
- Ovarian Cancer Research Foundation