Bugaboo x Stella McCartney Collection Launches with Poppy Delevingne

Dutch stroller manufacturer Bugaboo has partnered with fashion designer Stella McCartney to release a new collection featuring three stroller models and accessories, available from 15 September 2026. The collaboration includes the Bugaboo Fox 5 Renew, Dragonfly Plus, and Butterfly 2, each offered in a Tobacco Brown and Saddle Brown colorway with diamond-cut chain details and vintage gold medallions. Accessories include a tote bag, mittens, and footmuff, all bearing the Stella McCartney monogram. The collection reflects McCartney's commitment to sustainability, using vegan leather, recycled aluminium and polyester fabrics, and water-free dyes. The chain and stitching details are inspired by McCartney's Falabella bag, named after her childhood pony. Bugaboo, which became a B Corp in 2023 and aims for net-zero status by 2035, sees the collaboration as aligned with its values. The campaign is fronted by model and new mother Poppy Delevingne. Bugaboo's CEO emphasized that today's parents are design-minded and values-driven, while McCartney noted the shared commitment to innovation and responsibility. The collection will be available in stores and online at Bugaboo.com and StellaMcCartney.com.