Brown Paint and Décor Gain Popularity in Contemporary Interior Design

Brown paint shades and décor elements are experiencing increased popularity in interior design, according to industry experts. Farrow & Ball's color curator Joa Studholme notes that brown tones like Broccoli Brown and Cola are favored for their warm, artisanal qualities. Retail data shows a significant rise in searches for hazelnut-colored paint. Designers such as Brandon Schubert and Alessandro Moriconi incorporate browns in projects, while brands like Nordic Knots and Buchanan Studio report strong sales of brown textiles and furniture. The trend is seen as a move toward grounded, intimate spaces with longevity, contrasting with lighter color trends.