Brazilian Calligraphy Artist Discusses Career Evolution from Analog to Digital
A Brazilian calligraphy artist detailed his career journey from hand-drawn school projects in the 1980s to international digital commissions. He began with analog drawing, transitioned to graphic design with personal computers, and later studied formally in Curitiba. In 2010, a workshop reignited his interest in lettering, leading to self-directed study and social media sharing that attracted global clients. Notable projects include work for Heineken's Sol beer, Coca-Cola, and Apple, with his Calligraphy Brush Pack for Procreate winning a 2026 Interactive Annual award. He moved to Florida in 2024 for career growth and family opportunities, and emphasizes the importance of human gesture alongside AI advancements in design.
Key facts
- Artist started with hand-drawn school assignments in the 1980s before digital tools
- Studied graphic design formally in Curitiba, Brazil in 2000
- Rediscovered lettering through a 2010 workshop, leading to independent study
- Created award-winning Calligraphy Brush Pack for Procreate in 2026
- Relocated from Brazil to Orlando, Florida in 2024 for professional and family reasons
Entities
Artists
- Alves
Institutions
- Communication Arts
- Apple
- Heineken
- Coca-Cola
Locations
- Brazil
- São Paulo
- Curitiba
- Switzerland
- New York
- Canada
- Miami
- Orlando
- Florida