Brandsummit Studio Unifies Primo Honey's Century-Old Portfolio
Brandsummit Studio redesigned the packaging for Primo Mendoza's honey business, which had operated for over 100 years but became fragmented across eight different brands. The studio extracted the core name 'PRIMO' as an umbrella brand, creating a unified system that organizes 150 product references. The new identity replaces visual chaos with a coherent architecture, using a consistent visual language to simplify shelf navigation and support future growth. The design is grounded in the concept of 'good habits.'
Key facts
- Primo Mendoza's honey business is over 100 years old.
- The business had eight different brands causing a fractured retail presence.
- Brandsummit Studio extracted 'PRIMO' as an umbrella brand.
- The new system organizes 150 product references.
- The design uses a consistent, recognizable architecture.
- The visual language simplifies shelf navigation.
- The project was featured on Behance.
- The design is based on the idea of 'good habits.'
Entities
Institutions
- Brandsummit Studio
- Behance