Brands and Sellers Cash In on Cornell Seven 'I Am Jane Doe' Merchandise
More than 6,000 “I Am Jane Doe” T-shirts can be found on Amazon, with various sellers on Etsy and Redbubble providing merchandise related to the Cornell Seven case. In this case, an unnamed woman accused seven fraternity members from Cornell University of sexual assault, all of whom maintain their innocence. The hashtag #IAmJaneDoe gained traction after online trolls attempted to reveal the victim's identity. Cherrykitten advertised “I Am Jane Doe” clothing, vowing to donate 5% of sales to the National Organization for Women, but later faced criticism and deleted the post. An Etsy seller contributed profits from 21 sweatshirts to RAINN, while Justin Kralemann offers shirts at $24.95, donating proceeds to End Rape on Campus. Attorney Thomas P. Giuffra cautions against unauthorized fundraising efforts. Additionally, calls to the National Sexual Assault Hotline surged by 73%.
Key facts
- Over 6,000 results for “I Am Jane Doe” T-shirts appear on Amazon.
- Cherrykitten pledged 5 percent of net sales to the National Organization for Women before removing its post and apologizing.
- An anonymous Etsy vendor sold 21 sweatshirts since October 1, priced between $19.53 and $27.93, then stopped and donated remaining profits to RAINN.
- Justin Kralemann (the Woke Ginger) sells shirts via EQNQ Studio for $24.95, with 67 percent to End Rape on Campus and 33 percent to EQNQ Studio; 255 shirts sold.
- The website I Am Jane Doe Merch was created on October 2 and claims an unspecified percentage of proceeds goes to Jane Doe.
- Attorney Thomas P. Giuffra states there are no authorized fundraising sites for Jane Doe and urges caution.
- RAINN’s National Sexual Assault Hotline calls are up 73 percent in the last week, according to Simintha Esson.
- All seven accused Cornell University fraternity members have denied wrongdoing and none have been charged.
Entities
Artists
- Justin Kralemann
- Thomas P. Giuffra
- Simintha Esson
- Aileen Wuornos
- Johnny Depp
- Amber Heard
- George Floyd
Institutions
- Cherrykitten
- National Organization for Women
- Cornell University
- Amazon
- Etsy
- Redbubble
- RAINN
- End Rape on Campus
- EQNQ Studio
- I Am Jane Doe Merch
- WIRED
Locations
- Cornell University
- United States