Brand Brothers Unveils Modular Visual Identity for Toulouse Music Venue Le Metronum
In 2022, Brand Brothers undertook a rebranding project for Le Metronum, a music venue located in Toulouse. This venue boasts a concert hall with a capacity of 600, along with rehearsal and recording spaces. Hey Studio redesigned the main typography, while Brand Brothers introduced a generative pattern inspired by sound frequencies, utilizing a broken line beneath the logo. The color palette consists of cobalt blue, lemon yellow, and deep red, featuring typefaces such as Benoit Bodhuin's BallPill and Formagari's Malamocco. The identity accommodates over 100 concerts each season, with event posters showcasing modular typographic bands. Physical elements include silkscreen-printed schedules, corridor designs, and stage visuals. The project can be explored on Behance.
Key facts
- Brand Brothers created the graphic system for Le Metronum, a Toulouse music venue
- The identity refresh took place in 2022
- Le Metronum houses a 600-seat concert hall, rehearsal spaces, and recording rooms
- Hey Studio redrew the primary lettering mark
- The visual grammar derives from the discontinuous line beneath the logotype
- The palette includes cobalt blue, lemon yellow, and deep red
- Typefaces used are Benoit Bodhuin's BallPill and Formagari's Malamocco
- The venue hosts more than one hundred eclectic concerts each season
Entities
Artists
- Benoit Bodhuin
Institutions
- Brand Brothers
- Le Metronum
- Hey Studio
- Formagari
- Behance
Locations
- Toulouse
- France