Brand Brothers Devises Modular Identity for French Publisher Glénat
The Parisian design studio Brand Brothers has developed a modular brand identity for Glénat, the French publishing company established in Grenoble in 1969 by Jacques Glénat. The iconic Futura Condensed Extra Bold logotype is framed within a uniform red cartouche, suitable for various applications including print, digital media, and events. This identity employs a typographic grid and geometric abstraction, deriving shapes from the letters 'G' and 'é' to create a graphic alphabet. Additionally, visual components feature 'emotion icons' representing facial expressions and 'ambiance icons' depicting narrative settings. Color schemes reflect Glénat’s four sectors: warm amber for BD, orange for manga, green for jeunesse, and blue for beaux-livres, illustrating the balance of tradition and modern expression.
Key facts
- Brand Brothers designed a modular brand identity for French publisher Glénat.
- Glénat was founded in Grenoble in 1969 by comic enthusiast Jacques Glénat.
- The historic logotype is set in Futura Condensed Extra Bold and was enclosed in a red cartouche rather than altered.
- Two foundational shapes—a vertical oval from the 'G' and a right-angled triangle from the 'é' accent—form a proprietary graphic alphabet.
- The identity includes 'emotion icons' and 'ambiance icons' for expressive and atmospheric territories.
- Dedicated palettes: warm amber for BD, saturated orange for manga, emerald green for jeunesse, periwinkle blue for beaux-livres.
- Glénat represents over two thousand authors across four publishing universes.
- Flagship titles include Dragon Ball, One Piece, Akira, and Titeuf.
Entities
Artists
- Jacques Glénat
Institutions
- Brand Brothers
- Glénat
- Behance
Locations
- Grenoble
- France
- Paris