Brand Brothers Creates Plom Identity for Toulouse Recovery Drink
The brand identity for Plom, a recovery beverage developed by Toulouse-based V21, was crafted by Brand Brothers in partnership with Agrotec. This drink, designed for muscle recovery post-exercise, combines hemp sourced from Gers with oat milk, providing a blend of vegetable proteins and essential fatty acids. The term "Plom," derived from Gascon, signifies balance, echoing the French phrase être d'aplomb. Brand Brothers implemented a bold visual identity featuring a unique logotype with thick stems and rounded counters to convey strength and comfort. The logo incorporates concentric arches that symbolize botanical nutrition. A versatile color scheme with striking contrasts supports merchandise for the Plom Club, enhancing its presence in endurance sports.
Key facts
- Brand Brothers designed the Plom brand identity.
- Plom is a functional recovery drink founded by Toulouse venture V21.
- The drink is formulated with Gers-harvested hemp and oat milk.
- It was developed with the Agrotec food science center.
- The name Plom comes from Gascon, an Occitan dialect where it means balance.
- The identity features a display logotype with dense, heavy stems and rounded counters.
- The brand symbol consists of concentric arches radiating outward.
- The color palette includes marigold, sky blue, moss green, lilac, and charcoal.
Entities
Institutions
- Brand Brothers
- V21
- Agrotec
- Plom Club
- Behance
Locations
- Toulouse
- France
- Gers