Brand Brothers Crafts Bold Visual Identity for Paris Restaurant Vif

Brand Brothers, a design studio, has developed a distinctive visual identity for Vif, a new Parisian dining establishment helmed by chef Geoffrey Gotfryd. The restaurant, which focuses on fresh food cooked over an open grill, is situated in Paris. The branding system is built around a modular logo that adapts across three clean shapes, playing with the letters V, I, and F. Sharp lines intersect pure circles, creating a strong visual rhythm that maintains clarity across various applications, from small cards to large wall graphics. The design extends into the physical space with wheatpaste prints lining the walls, three bold print styles repeated throughout, and a unified look that includes the iron street gate carrying the same letter pattern. The color palette is deliberately restrained, using pure black and clean white as the primary colors, with vivid red tones providing subtle accents. Takeaway packaging features strong greaseproof paper, custom tape, and raw brown paper bags, while durable cups complete the daily dining kit. The identity aims to pair daily dining needs with clean graphic art, giving the brand a raw and material truth. The project showcases how strict color limits and modular design can create a powerful street presence for a modern food establishment.