Bose Racquet Club Brings Tennis Stars to Kith Ivy

Bose Racquet Club, a new initiative by the audio brand Bose, has partnered with fashion label Kith to host an event at Kith Ivy, bringing together tennis stars Coco Gauff and Ben Shelton. The event, which took place in 2026, is part of Bose's foray into the world of tennis and lifestyle, blending sports, fashion, and audio culture. The collaboration highlights the intersection of athletics and streetwear, with Gauff and Shelton serving as ambassadors for the club. The event featured exclusive merchandise, interactive audio experiences, and appearances by the athletes, underscoring Bose's strategy to engage younger audiences through cultural touchpoints. This initiative follows Bose's recent efforts to expand its brand presence beyond traditional audio products, leveraging partnerships with sports figures and fashion brands to create immersive brand experiences. The exact date and venue details were not specified in the source, but the event is part of a series of activations by Bose Racquet Club, which aims to celebrate the lifestyle aspects of tennis. The partnership with Kith, known for its high-profile collaborations, adds a layer of exclusivity and style to the event, attracting attention from both sports and fashion enthusiasts.