Bookshop.org Surpasses $50M in Distributions to Independent Bookstores

Since its inception in 2020, Bookshop.org has funneled more than $50 million to independent bookstores. As a viable alternative to Amazon, this online platform allows customers to shop local from the comfort of their homes. It serves both as a direct sales channel and an affiliate option for independent retailers and social media influencers. During the pandemic's early stages, it became a lifeline for many bookstores without an online presence. The site allocates 10% of its non-affiliate profits to a fund for eligible independent bookstores, distributing the money twice a year. In 2025, revenue reached nearly $70 million, a 55% increase from 2024, with around $7 million shared with bookstores. CEO Andy Hunter expressed a desire to boost contributions significantly, aiming for $20 million or even $30 million in support.