Bold minimalist branding for Otra Cosecha Pisco by Miguel Estela

Otra Cosecha Pisco defies the conventional visual norms of the pisco sector with a striking and high-contrast branding identity crafted by art directors Camila Canova and Ayrton Sanchez, under the creative guidance of Miguel Estela. This initiative transforms heritage into a modern graphic statement, featuring a vibrant mustard yellow alongside bold black. Moving away from traditional embellishments, the branding embraces raw, impactful layouts that capture attention on store shelves. The packaging showcases experimental, fluid typography that echoes the distillate's liquid form, bending and stretching across the label. Thick black ink on textured yellow paper enhances the tactile experience, reflecting the premium vintage batch. The brand name derives from a well-known Peruvian saying indicating exceptional quality. By reimagining the classic bottle design, Estela creates a modern visual narrative that harmonizes cultural authenticity with contemporary minimalism.