Bloomingdale's Flagship Redesigns Floor, Adds 35 Designers in Upper East Side Push

According to a feature in CULTURED magazine, Bloomingdale's flagship store on Manhattan's Upper East Side has introduced a newly revamped floor, broadened its shoe offerings, and brought in 35 fresh designers. Established in 1886, the store spans nearly an entire city block in the East 50s and has been a staple for New Yorkers for 140 years. The editorial shoot, captured by Myrthe Giesbers and styled by Alexis Badiyi, took place at The Mark Hotel, featuring models Elsa Vouga and Liz De Aza with eight shopping bags. The showcased brands included Alexander McQueen, Chloé, Dries Van Noten, Issey Miyake, Carolina Herrera, Altuzarra, and Proenza Schouler, with hair by Rei Kawauchi and makeup by Rei Tajima, supported by stylists Mallory Fraughton and Davina Efetie. The article highlights the retailer's adaptation to a sophisticated and evolving customer base.