Biologique Recherche Opens First New York City Flagship in SoHo

On September 8, 2026, Biologique Recherche, a renowned French skincare brand established in the late 1970s by biologist Yvan Allouche and physiotherapist Josette Allouche, launched its inaugural flagship store in New York City. Situated at 132 Greene Street in SoHo, this 2,500 sq ft location introduces a more public-facing identity for the brand. The store, named 'the Residence,' is the first to showcase Biologique Recherche's innovative architectural vision, crafted by the London- and Berlin-based firm Casper Mueller Kneer. It features a retail section, areas for the brand's signature 'Skin Instant' consultations, and treatment rooms. The interior boasts a gold-leaf ceiling, an 'altar table' for products, and treatment rooms inspired by the Sistine Chapel. Wandjina Glasheen-Brown, SVP of global creative, stated that the space embodies the brand's essence while maintaining a disciplined growth approach.