Beyoncé's Cécred Expands into UK Retail with Space NK Launch
Cécred, the haircare brand founded by Beyoncé, is entering UK retail through a partnership with Space NK. The two-year-old brand's expansion follows growth driven by a strong consumer community. Vogue Business interviewed vice chairwoman Tina Knowles and CEO Grace Ray to discuss the brand's trajectory. The launch marks a new phase for Cécred as it moves into international distribution.
Key facts
- Cécred is launching in UK retailer Space NK
- The brand is two years old
- Tina Knowles is vice chairwoman of Cécred
- Grace Ray is CEO of Cécred
- Vogue Business interviewed Knowles and Ray
- The brand's growth is based on a strong consumer community
- The launch represents the brand's next chapter
Entities
Artists
- Beyoncé
- Tina Knowles
- Grace Ray
Institutions
- Cécred
- Space NK
- Vogue Business
Locations
- United Kingdom