Benjamin Seidler Launches Debut Jewelry Collection, Seidler

Benjamin Seidler has introduced his fashion jewelry line, Seidler, inspired by his children and created during the anticipation of their third child, Fawn, who was born via surrogate. The inaugural collection features a fawn brooch, a tassel necklace, a bow barrette, ribbon-like earclips, and a toy car pendant, drawing inspiration from figures like Marie Antoinette, the Lisbon sisters in Sofia Coppola's The Virgin Suicides, and Elizabeth Taylor's Bulgari pieces. The designs are whimsical and personal, incorporating reversible features. Crafted in Florence, Italy, each item is made from 18k gold-plated or silver and rhodium-plated brass. Prices begin at $150, with insights from Anna Sui and Gabriela Hearst. Seidler, originally from Austria and raised in Rome, has a rich fashion background, including stints at Ralph Lauren and Chloé.