Benjamin Moore Names Webster Green HC-130 as 2027 Colour of the Year

Benjamin Moore has selected Webster Green HC-130 as its Colour of the Year for 2027, a shade that falls between emerald and evergreen. This annual announcement, referred to as COTY, is informed by comprehensive market analysis. Andrea Magno, the vice president of brand, colour, and integrated marketing, emphasized the lasting popularity of green and its capacity to craft unique environments. This decision aligns with a growing trend toward nature-inspired hues, following the previous year's choice of Silhouette AF-655, which combines espresso and charcoal grey. The 2027 colour palette features seven complementary tones, including Townsend Harbor Brown and Shakespeare Tan. Magno characterizes Webster Green as ‘rooted and forward-looking,’ designed to foster spaces that feel ‘distinctive, collected and continually new.’ The news was reported by Wallpaper*.