Benjamin Lloyd's Airbrushed Tattoos Boost Hospitalized Kids' Confidence
New Zealand-based artist Benjamin Lloyd creates realistic temporary tattoos for children in hospitals using non-toxic, washable ink. The project began in 2016 when a Facebook post promising to visit Starship Children's Hospital in Auckland if it reached 50 likes went viral, garnering over 400,000 likes. Lloyd kept his word and has continued airbrushing custom designs on young patients for nearly a decade. His motivation stems from a childhood experience where he covered a burn scar on his arm with drawings to feel more confident. With support from hospitals and local communities, Lloyd's tattoos help children feel more like themselves during treatment. The non-toxic ink washes away with water, but Lloyd notes that kids often don't want to shower afterward. He shares his work on Instagram under the handle @benjamin_lloyd_returns.
Key facts
- Benjamin Lloyd is a New Zealand-based artist.
- He creates realistic airbrushed temporary tattoos using non-toxic, washable ink.
- The project started in 2016 after a Facebook post went viral with over 400,000 likes.
- He visited Starship Children's Hospital in Auckland as a result.
- Lloyd was inspired by covering a burn scar on his own arm as a child.
- He has been airbrushing tattoos on children for nearly a decade.
- The tattoos are designed to boost confidence in young patients.
- Lloyd shares his work on Instagram at @benjamin_lloyd_returns.
Entities
Artists
- Benjamin Lloyd
Institutions
- Starship Children's Hospital
Locations
- New Zealand
- Auckland