Behr Names Grounded as 2027 Color of the Year, a Mossy Olive Green
On Wednesday, Behr Paint revealed its Color of the Year for 2027: Grounded. This mossy green, featuring brown undertones, marks the company's 10th annual selection. Created in collaboration with Home Depot's color forecasting team, Grounded boasts a unique formulation that transitions from brighter yellowish hues during the day to a more subdued appearance at night. Kayla Kratz likened the color to the experience of being beneath a tree canopy. A recent survey indicated that 85% of Americans desire a retreat-like ambiance in their homes, aligning with the essence of Grounded. Designers have noted a rise in darker greens in textiles and decor, with Grounded echoing the olive shades popular in the 1960s and '70s. Behr's color palette also features soft blues, muted pinks, and clay tones that harmonize with Grounded.
Key facts
- Behr Paint announced Grounded as its 2027 Color of the Year on Wednesday.
- Grounded is a mossy green with brown undertones, evoking fertile nature.
- This is Behr's 10th Color of the Year; the first was In the Moment, and last year's was Hidden Gem.
- Grounded is a new color specially formulated for the Color of the Year, an unusual move.
- The color was developed by Behr's six-member color forecasting team with Home Depot.
- Behr surveyed 1,000 Americans; 85% want their home to be a place to simply be.
- Designers note that green has become a neutral in interior design.
- Grounded nods to olive shades from the 1960s and '70s.
- Behr's palette includes muted pinks, clay tones, and soft blues that pair with Grounded.
Entities
Artists
- Kayla Kratz
- Rose Zefferino
- Lucas Goldbach
Institutions
- Behr Paint Company
- Home Depot
- Z. Domus Designs
- En Masse Architecture and Design
- Sherwin-Williams
- Benjamin Moore
- Forbes
Locations
- Pennsylvania
- United States
- Chicago