Beats Launches 360 Over-Ear Headphones with Swappable Cushions and Recycled Materials
Founded by Dr. Dre and Jimmy Iovine in 2006, Beats was acquired by Apple in 2014 for $3.2 billion. The company has introduced the Beats 360, a premium over-ear headphone positioned above the Studio Pro. This model boasts a lightweight Performance Knit construction, which is 30% lighter than the Studio Pro, utilizing 80% recycled plastic and 100% recycled rare earth elements. It comes in six Performance Knit colors and two UltraPlush colors, totaling 256 combinations. Notable features include adaptive Active Noise Cancelling, Personalized Spatial Audio, nine microphones, and a 32-hour battery life. The retail price is £350 (introductory £299.95), with Cushion Kits starting at £49.95, while the Beats Studio Pro is now priced at £249.99. A campaign featuring Kendall Jenner aims at active users.
Key facts
- Beats 360 launched as the new flagship over-ear headphone above Beats Studio Pro
- Beats was founded in 2006 by Dr. Dre and Jimmy Iovine and acquired by Apple in 2014 for $3.2bn
- The 360 is 30 per cent lighter than Studio Pro and uses 80 per cent recycled plastic
- Six Performance Knit colours plus two UltraPlush colours give 256 colour and headband combinations
- Cushions are swappable, washable and IPX4-rated for water and sweat resistance
- Adaptive ANC is claimed to deliver 1.75x more total noise cancellation than Beats Studio Pro
- Battery life is quoted at 32 hours, with five minutes of USB-C charging giving one hour of playback
- Price is £350 (introductory £299.95), with Cushion Kits from £49.95 (introductory £9.95)
Entities
Artists
- Dr. Dre
- Jimmy Iovine
- Oliver Schusser
- Kendall Jenner
- Jonathan Bell
Institutions
- Beats
- Apple
- Beats by Dre
- Apple Music
- Wallpaper*
- Beats Studio
Locations
- London
- Battersea
- United Kingdom