Bart De Keyzer Creates Conceptual Tea Packaging Design for Sainsbury's

Bart De Keyzer, operating under the name 3rd Floor, developed a conceptual packaging design project for Sainsbury's tea products. This self-initiated work emerged from the designer's personal interest in British culture and his need to create experimental personal projects. The concept combines two British cultural elements: tea consumption and bird appreciation. De Keyzer began with geometric illustrations of birds using a restricted color palette, which then evolved into complete packaging designs. The project includes not only the primary tea packaging but also labels for individual tea bags. Additionally, De Keyzer designed a promotional birdhouse that functions as a gift box, resembling packaging typically used for wine bottles. The complete concept package also features a basic advertisement and poster. This project represents the type of personal creative work that graphic designers often undertake outside of client assignments to maintain creative vitality. The designer's website provides further details about this conceptual packaging design.