Barney Davey on the Art Business: Start with Yourself

In a recent Art Marketing News post, veteran art marketing author Barney Davey, at age 78, reflects on decades of experience and challenges artists to consider their own perspective on their art business. Davey, who has written nine books on art marketing including the bestselling "Guerrilla Marketing for Artists" published over 15 years ago, emphasizes that success in the art world begins with self-understanding and internal conversation before any external marketing efforts. He argues that while advice on email lists, blogging, and social media can be useful, it lacks context without a clear personal vision. Davey suggests using AI tools for unfiltered brainstorming to uncover true motivations and preferences, and stresses the importance of building relationships and conversations with collectors, galleries, and influencers. He also announces the inaugural Older Artist Get Together in Phoenix on September 23 at 11:00 AM at O.S.H.O Brewery - Paradise Valley, an informal lunch for artists. The post is part of Davey's ongoing series and introduces the Art Business Brief from the previous week.