Balmain CEO Matteo Sgarbossa and CMO Bruna Scognamiglio on Two Years of Transformation
Over the past two years, Balmain has undergone a transformation spanning product, retail, and pricing, led by CEO Matteo Sgarbossa and CMO Bruna Scognamiglio alongside new creative director Antonin Tron. The executives detailed the strategy ahead of the house's show that evening. Their account covers how the Paris fashion house reworked its product offering, its retail approach, and its pricing structure during that period. Sgarbossa and Scognamiglio, working with Tron, are credited with driving the changes across all three areas. The show served as the occasion for the executives to explain the process behind the repositioning.
Key facts
- Balmain's transformation has unfolded over the last two years.
- CEO Matteo Sgarbossa led the effort.
- CMO Bruna Scognamiglio led the effort.
- The changes covered product, retail, and pricing.
- Antonin Tron is Balmain's new creative director.
- The executives disclosed the details ahead of a show that evening.
- The account was published by Vogue.
Entities
Artists
- Matteo Sgarbossa
- Bruna Scognamiglio
- Antonin Tron
Institutions
- Balmain
- Vogue
Locations
- Paris
- France