Backbone Branding's UNBLACKIT Packaging Design
UNBLACKIT, a new packaging design initiative for dairy products, has been launched by Backbone Branding. This design approach employs typography, color, and material selections to achieve a striking presence on store shelves. Each side of the box or label showcases a distinct visual focal point, leading to a systematic and intentional design. The project highlights the significance of targeted material choices rather than the overarching concept, with the goal of distinguishing itself within the competitive dairy sector.
Key facts
- Backbone Branding designed UNBLACKIT packaging for dairy products.
- The design focuses on eye-catching visuals and unique selling propositions.
- Each face of the box or label has a clear point of visual dominance.
- Typography, color, and material choices are equally weighted.
- The project is part of the broader conversation on packaging design.
- Material decisions are prioritized over overall concept.
- The work is presented as a deliberate system.
- The project was featured on Behance.
Entities
Institutions
- Backbone Branding
- Behance