August Barron Debuts Hollywood-Inspired Spring/Summer 2027 Collection with Smerz Soundtrack in Paris

In Pigalle, Paris, August Barron, established by Benjamin Barron and Bror August Vestbø, presented its Spring/Summer 2027 collection. The show, which was not part of the official schedule, featured a soundtrack by the Norwegian duo Smerz—comprising Anne Catharina Stoltenberg and Henriette Motzfeldt—who have worked with the brand for six years. Drawing inspiration from Hollywood and Franz Waxman's prelude to Sunset Boulevard, the collection showcased distorted Playboy bunny ears and a grey silky dress reminiscent of Marilyn Monroe. Over the past three years, each collection has centered on a specific archetype. The four collaborators developed a strong bond during the Covid-19 pandemic and frequently travel together, with a trip to California influencing the Hollywood theme. Smerz participated in the show, culminating in a finale where models and designers posed together.