ATELIER 99 Brand Identity by Tolgahan Çalışkan
Tolgahan Çalışkan, a graphic designer, developed a brand identity for ATELIER 99, a lutherie workshop, which showcases a custom logotype system that revitalizes classic serif styles. He adjusted traditional proportions by flattening protruding corners and altering the ends of the serifs. The identity encompasses sleek business cards, hang tags, folder sleeves, and other workshop materials, characterized by strict margins, rich black text on textured paper, and ample negative space. The design features micro typography paired with bold headlines, arranged in a grid for production specifics. An intricate illustration of tools and instruments represents years of expertise. Tactile aspects, such as blind debossed logos and sturdy card stocks, enhance the identity, crafted in Adobe Illustrator and InDesign.
Key facts
- Tolgahan Çalışkan designed the brand identity for ATELIER 99.
- The logotype is based on traditional serif letterforms with refined classical proportions.
- Corner protrusions on letter stems were flattened for an upright, clean stance.
- Serif endings have flat terminals that mirror the stem geometry.
- The uppercase 'E' has redrawn parallel arms while preserving inner curvature.
- Applications include business cards, hang tags, folder sleeves, and workshop collateral.
- Design uses deep black typography on natural textured paper stocks.
- A workshop illustration features hand planes, chisels, jigs, and acoustic guitars.
- The project was created using Adobe Illustrator and InDesign.
Entities
Artists
- Tolgahan Çalışkan
Institutions
- ATELIER 99