ARTSBY EMDE Designs Playful Brand Identity for FLUX COFFEE

Michelle Deborah, an Indonesian graphic designer known as ARTSBY EMDE, has developed a whimsical brand identity for FLUX COFFEE, a project focused on specialty beverages. The design incorporates an abstract mascot shaped like a coffee bean, representing the coffee ritual, with gentle curves that create a cozy vibe. The chosen color scheme features warm terracotta, deep espresso brown, and aged cream hues. The layout merges dynamic character illustrations with organized grids, utilizing vintage typography alongside clean sans-serif subheadings for easy readability. The mascot is versatile, appearing on items from cup stamps to posters. Material choices prioritize tactile comfort, with matte finishes on takeaway cups and packaging, enhancing the genuine coffeehouse ambiance through custom elements that evoke emotional warmth.