ARTSBY EMDE Designs Bold Forest Green Branding for THOSE GUYS CAFE
Design agency ARTSBY EMDE has created a modular branding system for THOSE GUYS CAFE, featuring deep forest green paper stocks and warm terracotta cream typographic accents. The identity uses a heavy display serif typeface paired with custom mascot illustrations, all aligned to a vertical grid system. Physical touchpoints include heavy corrugated coffee cup sleeves with custom stampings and screen-printed lettering. Menu boards and window vinyls prioritize whitespace and clean grid structures. The design aims to make beverage pricing legible at a glance while modernizing standard cafe assets through strategic minimalism.
Key facts
- ARTSBY EMDE designed the branding for THOSE GUYS CAFE.
- The color palette uses deep forest green and warm terracotta cream.
- Typography relies on a heavy display serif typeface.
- Custom mascot illustrations are paired with the typography.
- All layout assets are aligned to a vertical grid system.
- Coffee cups feature heavy corrugated sleeves and custom stampings.
- Screen-printed lettering is used on matte paper stocks.
- Menu boards and window vinyls emphasize whitespace and clean grids.
Entities
Institutions
- ARTSBY EMDE
- THOSE GUYS CAFE