Arsh Raziuddin Discusses World Cup Identity and Community-Building Design at Nicer Tuesdays New York

Arsh Raziuddin, a designer, illustrator and creative director, spoke at the New York edition of Nicer Tuesdays, the monthly creative talk series organized by It's Nice That. Her presentation traced how editorial work and book cover design informed her image-making practice, and she framed her career around design as a tool for building community and common ground. The centerpiece example was her identity for Mamdani's NYC World Cup campaign, which she described as an effort to unite the city through a shared visual language. The talk was announced under the title 'Design as a unifying language.' Nicer Tuesdays takes place monthly, and attendees can sign up for a newsletter to get early access to tickets; the November London edition was promoted with speakers Yinka Ilori, Daryn and Wonderhood Design. The event listing also featured sponsor placements for Love Corn, a UK crunchy corn snack brand, and a canned cocktail brand described as a B Corp. The article was written by the It's Nice That team.