ARCO 2027 Visual Identity Revealed with #E94871
ARCO has unveiled its visual identity for the 2027 edition, with both ARCOmadrid and ARCOlisboa sharing a unified aesthetic through a new colour tone. The signature colour #E94871, positioned between red and magenta, will serve as the unifying thread across signage, catalogues, tickets, and urban spaces in both host cities. In Madrid, the colour appears as a contained energy during the fair dates of March 3–7.
Key facts
- ARCO unveiled visual identity for 2027 edition
- ARCOmadrid and ARCOlisboa share unified visual aesthetic
- Signature colour is #E94871
- Colour is between red and magenta
- Colour used in signage, catalogues, tickets, urban spaces
- ARCOmadrid 2027 dates: March 3–7
- Colour described as 'in motion' and 'contained energy' in Madrid
Entities
Institutions
- ARCO
- ARCOmadrid
- ARCOlisboa
Locations
- Madrid
- Spain
- Lisbon
- Portugal