Arcadia Data Rebrand by Casey Martin Emphasizes Visual Appeal of Big Data
Casey Martin led a rebranding project for Arcadia Data, focusing on transforming the perception of big data through graphic design, illustration, and data visualization. The initiative aimed to make complex data analysis appear engaging and beautiful rather than dull, targeting analysts, investors, researchers, and opinion leaders. Key design elements included a logo, identity system, posters, collateral, and iconography, featuring a color palette with black contrasts against light gray lines to create a clean and informative aesthetic. The rebrand sought to demonstrate how Arcadia Data converts raw information into meaningful and compelling insights. Additional contributors to the project included Jonathan Corriveau, Eric Louis Haines, Craig Mangan, and Paul Charney. The work was documented on Casey Martin's website, with further details available through the source link from Abduzeedo.
Key facts
- Casey Martin directed the rebrand for Arcadia Data
- The project involved graphic design, illustration, and data visualization
- Design elements included logo, identity, posters, collateral, and iconography
- A color scheme of black and light gray was used for contrast and clarity
- The goal was to make big data appear exciting and beautiful to analysts and researchers
- Contributors included Jonathan Corriveau, Eric Louis Haines, Craig Mangan, and Paul Charney
- Information about the rebrand is available on Casey Martin's website
- The source article was published on Abduzeedo
Entities
Artists
- Casey Martin
- Jonathan Corriveau
- Eric Louis Haines
- Craig Mangan
- Paul Charney
Institutions
- Arcadia Data