Aptum Studio Unveils Boldtype Management Branding with Ultra-Bold Geometric Typography

Aptum Studio has created a branding and visual identity project for Boldtype Management, emphasizing ultra-bold geometric block typography. Central to this design is a custom font featuring the word BOLD, crafted from thick octagonal shapes. Designers Luca Guerci, Matteo Polla, and Thomas Garaventa complemented this robust font with vibrant acid yellow and gentle lavender hues, while thin sans serif type provides contrast. The layout merges gritty urban photography with sleek color fields and striking typography, ensuring the letters stand out prominently. The branding encompasses both print and digital elements: eye-catching street posters proclaim "Don't Be Old, Be Bold"; book covers, art prints, and cotton shirts showcase the block letters; and social media frames highlight event updates. The print materials utilize rich ink colors and sharp lines. This identity seeks to resonate with younger audiences, combining raw energy with polished event designs. The full case study is accessible on Behance by Aptum Studio.