Apple Watch Designer Julian Hoenig Unveils Screenless Electric Buggy Amble One
Julian Hoenig, the chief designer behind the Apple Watch and Apple Vision Pro, has introduced the Amble One, a street-legal electric buggy that lacks a screen and doors, achieving a maximum speed of 65 kph (40 mph). This vehicle was unveiled on 25 June 2026 in Lisbon. Weighing 450 kg (992 lbs), it is equipped with an 11 kWh lithium-ion battery and a 15 kW motor, offering a range exceeding 100 km (62 miles). Emphasizing high-quality materials such as aluminum, leather, cotton, and cork, the design minimizes technological elements. The founding team features Adrien Roose (co-founder of Cowboy), Michael Tropper (founder of forpeople), and José António Uva (restorer of São Lourenço do Barrocal). Targeting the hospitality sector, properties like Amangiri and Six Senses Les Bordes have already reserved delivery slots for 2027, with a consumer launch set for 2028. The starting price is €20,000 / $25,000 before taxes, and the vehicle is already registered for road use in Portugal.
Key facts
- Julian Hoenig designed the Apple Watch and Apple Vision Pro.
- Amble One has no screen, no doors, top speed 65 kph (40 mph).
- Launched 25 June 2026 in Lisbon.
- Weighs 450 kg (992 lbs), 11 kWh battery, 15 kW motor, range over 100 km.
- Materials: aluminum, leather, cotton, cork.
- Founding team includes Julian Hoenig, Adrien Roose, Michael Tropper, José António Uva.
- Hospitality market: Amangiri, Mustique Island, Six Senses Les Bordes reserved 2027 slots.
- Consumer launch 2028, price from €20,000 / $25,000.
- Road-registered in Portugal.
Entities
Artists
- Julian Hoenig
- Adrien Roose
- Michael Tropper
- José António Uva
- Jony Ive
Institutions
- Apple
- Cowboy
- forpeople
- São Lourenço do Barrocal
- Index Ventures
- Ferrari
- Amangiri
- Mustique Island
- Six Senses Les Bordes
- urdesignmag
Locations
- Lisbon
- Portugal
- Canyon Point
- Mustique Island
- Loire Valley
- Alentejo