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Apple Commissions Jimmy Chin, Jack Davison, and Alex Prager for iPhone 18 Pro Exhibition 'What Holds Us' in New York

exhibition · 2026-09-18

For its third photography project associated with the iPhone 18 Pro launch, Apple has enlisted the talents of photographers Jimmy Chin, Jack Davison, and Alex Prager. The exhibition titled "What Holds Us," curated by Kathy Ryan, is currently displayed at 456 W 18th Street in New York until September 20. Chin's work features the Bugaboos in British Columbia, highlighting glaciers and his climbing partner Conrad Anker. Davison's high-contrast portraits showcase models with clay, including fashion designer Ian. Prager's triptych illustrates a city street from the 1950s after a celebration. This initiative follows Sean Baker's film Tangerine, shot entirely on an iPhone. Chin spoke about the landscape's grandeur, while Davison contemplated creation myths through clay.

Key facts

  • Apple commissioned Jimmy Chin, Jack Davison, and Alex Prager to shoot work on an iPhone for the third year of its photography project, tied to the iPhone 18 Pro launch.
  • The exhibition "What Holds Us" is curated by Kathy Ryan, former director of photography at The New York Times Magazine.
  • The show is on view at 456 W 18th Street in New York through Sept. 20.
  • Jimmy Chin photographed the Bugaboos in southeastern British Columbia, including climbing partner Conrad Anker.
  • Jack Davison used clay in his studio portraits, inspired by creation myths and a reaction to AI-generated imagery.
  • Alex Prager created a massive triptych set on a 1950s city street after a celebration, with vintage neon signs and confetti.
  • The project follows Sean Baker's Tangerine, a feature film shot entirely on an iPhone.
  • Chin is an Academy Award-winning documentarian known for Free Solo and the upcoming Everest: The Other Side.

Entities

Artists

Institutions

  • Apple
  • The New York Times Magazine
  • CULTURED
  • Galerie Magazine

Locations

  • New York
  • United States
  • Bugaboos
  • British Columbia
  • Canada
  • 456 W 18th Street
  • London
  • United Kingdom
  • Shanghai
  • China
  • Bugaboo Mountains
  • Los Angeles
  • Chelsea
  • California
  • Bugaboo Provincial Park
  • New York City
  • Bugaboo Mountain Range
  • 456 West 18th Street

Sources