Apollo Funds to Acquire Emerald and Questex, Creating Leading B2B Events Platform

On May 11, 2026, Apollo Global Management revealed that its managed funds have finalized separate agreements to purchase Emerald Holding, Inc. and Questex, LLC. These all-cash deals aim to merge the two companies into a prominent North American B2B experiential events and media platform. The announcement took place in New York, where Apollo is listed on the NYSE under the ticker APO, while Emerald is traded as EEX. This acquisition highlights Apollo's ongoing commitment to the events and media industry, intending to capitalize on the synergies between the two firms' portfolios. The new platform is anticipated to deliver a wide array of B2B events and media services throughout North America, pending regulatory approvals and standard closing conditions. Financial details remain undisclosed. This acquisition signifies a larger trend of consolidation in the events sector as companies strive to expand and diversify in a post-pandemic market, positioning Apollo as a significant contender in the B2B events landscape.