APL Founders Adam and Ryan Goldston on Their NBA-Banned Sneaker and LA 2028 Plans

In 2010, twin brothers Adam and Ryan Goldston, who previously played for the University of Southern California, founded APL (Athletic Propulsion Labs) with the introduction of the Concept 1 basketball shoe. The NBA swiftly prohibited it, claiming that its Load 'N Launch technology provided an "undue competitive advantage," enhancing vertical jumps by 1-3.5 inches. Instead of hindering their progress, the ban became a pivotal part of the brand's narrative. Based in Los Angeles, APL has since combined luxury with performance, securing placements at Bergdorf Goodman and Net-A-Porter, and collaborating with McLaren and Oracle Red Bull Racing. The Goldstons are currently developing special projects for the 2028 Los Angeles Olympics and designing collections for Pre-Fall and Fall 2027, while also constructing a training facility on their campus.