AOB Design Creates Conceptual Brand Identity for CASA
AOB Design has developed a conceptual brand identity for CASA that translates the feeling of home into geometric forms. The logo employs a modular grid of diagonal lines forming a chevron shape, with negative space creating compositional tension. The design balances English and Arabic logotypes with equal line weight, ensuring visual rhythm and structural hierarchy. Color choices include warm orange against deep gray and off-white, applied across physical products like knit hats. The Riyadh studio aims to merge local Middle Eastern culture with global appeal by giving equal weight to both scripts. The project is showcased on Behance.
Key facts
- AOB Design created a conceptual brand identity for CASA.
- The logo uses a modular grid of diagonal lines to form a chevron shape.
- Negative space between lines creates compositional tension.
- English and Arabic logotypes share the same line weight.
- Color palette includes warm orange, deep gray, and off-white.
- The design appears on physical products like a knit hat.
- AOB Design is based in Riyadh.
- The project is available on Behance.
Entities
Institutions
- AOB Design
- CASA
- Behance
Locations
- Riyadh
- Saudi Arabia