Anuar Layón's Decade-Long Evolution Beyond the 'Mexico is the Shit' Jacket
Anuar Layón, the Mexican designer who gained global fame a decade ago with his 'Mexico is the Shit' jacket, has evolved his brand into a multidisciplinary platform. In an interview with Glocal Design Magazine, he discusses transitioning from a viral hit to a full creative ecosystem, maintaining 100% Mexican production. His work now spans fashion, art exhibitions (like 'Demasiado Fino' celebrating Mexican sign painting), football, automotive collecting, and even coffee curation. Layón rejects the 'streetwear' label, seeing contemporary dressing as an exercise in freedom and identity. His latest collaboration is with Quaker State, creating three exclusive jerseys inspired by Mexican heritage: 'La Materia' (green oil fluidity), 'La Raíz' (red and nopal as resistance), and 'El Vuelo' (geometric eagle abstraction). Berenice Escuadra, marketing director at CS Shell & Quaker State, notes the collection targets consumers who see fashion as authenticity. Layón describes his career as 'challenging, dynamic, and very satisfying.'
Key facts
- Anuar Layón's 'Mexico is the Shit' jacket debuted in 2016, marking a decade in 2026.
- Layón's production remains 100% made in Mexico.
- He curated a coffee project with national beans roasted in Mexico City.
- His exhibition 'Demasiado Fino' explored Mexican sign painting.
- The Quaker State collaboration includes three jerseys: La Materia, La Raíz, El Vuelo.
- Quaker State has been in the market for 95 years.
- Berenice Escuadra is the marketing director of CS Shell & Quaker State.
- Glocal Design Magazine's 89th edition, 'Visionarias del espacio,' features 15 female architects and interiorists.
Entities
Artists
- Anuar Layón
- Prince Láuder
- Jimena Estíbaliz
- Berenice Escuadra
Institutions
- Glocal Design Magazine
- Quaker State
- CS Shell & Quaker State
Locations
- Mexico
- Mexico City