Annika Whelander on Leadership, Sobriety, and Building Immersive Worlds

Annika Whelander, CEO of Someoddpilot, discusses her leadership philosophy, personal history, and creative inspirations in an interview with PRINT Magazine. Whelander, who has driven 15x agency revenue growth over 15 years, emphasizes the importance of building immersive brand experiences, citing work for Patagonia and Lollapalooza. She reflects on her past as a D1 college golfer at Princeton, expressing regret over not pursuing a pro career. Whelander also opens up about her journey to sobriety, noting that many intense and creative people are recovering addicts. Her favorite meal is 'basement crab' at Half Shell in Chicago, where she enjoys king crab legs over fries while watching Cubs games. The interview is part of PRINT Magazine's 'What Matters' series, which profiles creative professionals.