Anastasiia S. Unveils 8th Hour Workwear Branding System on Behance
Anastasiia S., a designer, has unveiled the 8th Hour identity system, a branding initiative that merges office uniforms with functional workwear. The visual identity is anchored by a bold script logo featuring an extended stroke across the letters, complemented by sharp grids and dark binders. For typography, a tall serif is used for headings alongside a clean sans serif for specifications, while steel clips, notes, and index tabs connect the branding to actual office activities. The system's archival feel is enhanced by black leather book spines and silver ring mechanisms. Tactile branding is showcased through thick white paper bags with red rope handles, garment tags on sturdy cardstock secured with steel safety pins, and woven neck labels on boiled wool coats and crisp linen shirts. Round time dials illustrate morning coffee, design reviews, and studio work, framing the eight-hour workday as a creative process. The complete branding case study can be found on Behance.
Key facts
- 8th Hour is an identity system and branding project by Anastasiia S.
- The branding links office uniforms with practical workwear items.
- A bold script mark with a long stroke across the letters sits at the core of the identity.
- Typography pairs a tall serif font for headers with a clean sans font for spec text.
- Physical goods include white paper bags with red rope handles and black wordmark labels.
- Garment tags use heavy card stock pinned with steel safety pins.
- Woven cloth neck labels and care tags appear on boiled wool coats and white linen shirts.
- Round time dials map morning coffee, design reviews, and studio work across the eight hour day.
Entities
Artists
- Anastasiia S.
Institutions
- Behance