Analysis of 29 Car Dealer Websites Reveals Pricing and Photography Trends

A comprehensive review of 29 car dealer websites, published on September 9, 2026, reveals that while all dealers display prices, significant gaps remain in providing monthly payments, VINs, and detailed vehicle information. The analysis, conducted by opening each site in a browser at 1280×860 and walking through the homepage, stock list, and vehicle pages, found that only 7 of 23 accessible vehicle pages show a monthly payment, and just 10 publish the VIN. The median number of photographs per vehicle is 15, with a range from a couple to 132. The review highlights that luxury and prestige dealers tend to use monochrome palettes, while volume and used-car dealers employ brighter colors. Notable examples include Fletcher Jones Motorcars, which offers 61 photos per vehicle and displays monthly payments alongside cash prices; Hendrick Automotive, with the largest inventory of over 31,000 vehicles; and Findlay Automotive, which uses VIN-addressed URLs. The study also notes that 15 of the 29 sites run on dedicated automotive platforms, primarily Dealer Inspire (12 sites) and Dealer.com (5). The analysis concludes that opportunities for improvement include adding tappable phone numbers (only 11 of 29 have them), online test-drive booking (8), and search filters on the homepage (3). The review was conducted by a frontend web developer with over 10 years of experience.