American Entertainment Alliance Pushes to Redirect Half of Streaming Giants' Content Budgets to Indies

A newly formed group, the American Entertainment Alliance, launched a public campaign this week for legislation requiring the largest entertainment and streaming companies to spend half of their original content budgets on projects from independent U.S. producers. Netflix, Disney, Amazon Prime Video and Skydance are named as the targets of the proposed mandate. The push was reported by The New York Times on October 14, 2026. The alliance frames the effort as a way to expand independent production in Hollywood, where agents and producers have pressed for a larger share of spending by the dominant platforms.