Amazon's Fall Prime Day 2026 Runs Through October 7 With Discounts on Apple, Kindle, and Audio Gear
Amazon kicked off its fall Prime Day event, called Big Deal Days 2026, on October 6, running through midnight on October 7, but only for Prime members. WIRED has put together a selection of 117 deals, highlighting products they've tested personally and verified to be genuinely discounted. Some standout offers include the MacBook Air M5 priced at $1,099 (a $200 drop), Apple’s AirPods Pro 3 for $179 (down by $70), and AirPods Max 2, which are $120 cheaper. The Kindle Colorsoft is available for $190, saving you $100, while the Kindle Scribe Colorsoft has the biggest discount among e-readers. The sale features a variety of categories, including laptops and smart home gadgets. WIRED updated its deal list early on October 7, thanks to team members like Louryn Strampe and others.
Key facts
- Amazon's fall Prime Day, called Big Deal Days 2026, started October 6 and ends at midnight on October 7
- Prime membership is required to access the discounts
- WIRED's list includes 117 deals, restricted to products its team has personally tested and reviewed
- The MacBook Air M5 is discounted to $1,099, a $200 saving
- AirPods Pro 3 are priced at $179, down $70
- The Kindle Colorsoft is $190, a $100 discount
- The De'Longhi Rivelia espresso machine is $1,000, reduced by $300
- Amazon raised prices on several Echo devices at the end of August, including the Echo Dot, Echo Spot, and Echo Show 8
- The list was updated at 4:17 am ET on October 7
- Contributors include Louryn Strampe, Simon Hill, Nena Farrell, Kat Merck, Molly Higgins, Boutayna Chokrane, Luke Larsen, Harry Rabinowitz, and Les Shu
Entities
Artists
- Louryn Strampe
- Simon Hill
- Nena Farrell
- Kat Merck
- Molly Higgins
- Boutayna Chokrane
- Luke Larsen
- Harry Rabinowitz
- Les Shu
- Parker Hall
- Brenda Stolyar
- Adrienne So
- Ryan Waniata
- Julian Chokkattu
- Brad Bourque
- John Brandon
- Scott Gilbertson
- Lisa Wood Shapiro
- Matthew Korfhage
- Christopher Null
- Kristin Canning
- Sam Kieldsen
- Chris Null
- Pete Cottell
Institutions
- Amazon
- WIRED
- Apple
- Best Buy
- Walmart
- Lenovo
- Samsung
- Bose
- Sony
- Roborock
- Dyson
- Eufy
- Dreame
- Shark
- TP-Link
- Tapo
- Belkin
- Anker
- Shargeek
- Skylight
- Apolosign
- Petkit
- Petlibro
- Coway
- Levoit
- Windmill
- Arlo
- Netgear
- Eero
- Asus
- Branch
- Steelcase
- The Container Store
- Polk
- Sonos
- JBL
- Nothing
- Shokz
- Beats
- Powerbeats
- Earpeace
- NPR Music
- Smartish
- Roku
- Clixo
- FoodCycler
- Field Company
- Lodge
- Zojirushi
- Solo Stove
- De'Longhi
- Seattle Coffee Gear
- Athletic Greens
- Backbone
- Logitech
- GoPro
- Theragun
- LifePro
- Withings
- Urevo
- Govee
- Motorola
- NordVPN
- Birdfy
- Gardyn
- Laird Superfood
- DJI
- Philips
Locations
- United States
- Seattle
- Washington