Amanda Mille on Richard Mille’s Women’s Push, 2026 Production of 6,100 Watches and 60+ Sports Partners
In an interview with Monocle at the Monaco boutique, Amanda Mille, the brand and partnerships director for Richard Mille, elaborated on the company's approach to engaging female clients and forming partnerships. Established in 2001, Richard Mille is known for its shock-resistant materials and is set to release a limited edition of 6,100 watches in 2026, with an average price of €313,000. Previously, Amanda developed the women’s segment in Dubai and acknowledged the brand's male-centric beginnings. She pointed out recent improvements, such as the installation of mirrors in stores, and praised Cécile Guenat for enhancing the female collections, including a high-jewellery line launched in 2020. Richard Mille collaborates with over 60 partners, including Rafael Nadal and Ester Ledecká, and prioritizes respectful visitor treatment alongside monthly factory meetings.
Key facts
- Richard Mille was founded in 2001 and uses Formula 1-inspired engineering with carbon, titanium and quartz.
- The brand plans a limited run of 6,100 watches in 2026, with average prices of about €313,000.
- Amanda Mille is Richard Mille’s daughter and serves as brand and partnerships director, based in Paris.
- She began her career with the brand in Dubai, expanding its women’s segment.
- Cécile Guenat is director of creation and development at Richard Mille and introduced a high-jewellery line in 2020.
- Richard Mille has more than 60 sports partners, including Ester Ledecká, Arnaud Jerald and Rafael Nadal.
- Partnerships include Rallye des Princesses and the Superyacht Cup Palma.
- The interview took place at the Richard Mille boutique in Monaco.
Entities
Artists
- Amanda Mille
- Richard Mille
- Cécile Guenat
- Ester Ledecká
- Arnaud Jerald
- Rafael Nadal
Institutions
- Richard Mille
- Monocle
- Rallye des Princesses
- Superyacht Cup Palma
Locations
- Paris
- France
- Dubai
- United Arab Emirates
- Monaco
- Switzerland
Sources
- Monocle —