Alison Pebworth's 'Cultural Apothecary' Diagnoses Modern Americanitis at MASS MoCA

Alison Pebworth's exhibition 'Cultural Apothecary' at MASS MoCA (2025) reimagines the 19th-century diagnosis of Americanitis—a nervous condition from living too fast—for the 21st century. The show features interactive elements: a red neon sign, a tea bar serving anti-inflammatory brews with local birch and maple sugar, a large anatomical heart where visitors pin handwritten hopes, and a 'Heart Tally' for voting on emotions. Data collected from visitors is displayed in hand-drawn graphs and paper scrolls listing causes (e.g., 'overconsumption,' 'that damn cellphone!') and cures (e.g., 'connection with community,' 'slowing down'). Pebworth, a painter and social practitioner, lived in North Adams for a year-long residency, collaborating with locals from a storefront on Eagle Street. She draws parallels between the Industrial Revolution and today's AI and social media pressures. The work balances aesthetic beauty with playful data collection, aiming for accessibility and visceral engagement. Pebworth's family history with drugstores inspired the counter service. Early results from the 'Heart Tally' show hope and gratitude as top emotions, with subtle shifts during world events. The title references the phrase 'hope lies in the universe,' emphasizing reconnection with nature as a cure.